“Certainly the sound of an electronic organ is not as good as that of a pipe organ,” he said, “but sometimes it comes awfully close.” He added: Now they feel that organs have a place in the home.”Įddie Layton, the organist who accompanies the Knicks and Rangers at Madison Square Garden, has just bought a 26‐foot boat, in which he is installing a small electronic organ. The organ is ideal because of its versatility.”Īnother organ salesman commented: “Not long ago, people thought that organs belonged in churches and funeral parlors, period. Concerned parents want to see their children off the streets, and nothing can beat an organ to help restore family Besides, most parents want their kids to learn an instrument.
“People are getting tired of watching the boob tube every night. Shapley, manager of the Hammond Organ Studios in midtown Manhattan, said: To explain the mounting popularity of organs, Michael S. After Hammond, the largest lroducers are Wurlitzer, Kimball and Norlin Music, Inc., which makes Lowrey organs. Wurlitzer sold about $37million worth of organs last year. The organ is an ideal home family ‐recreational hobby, and besides it uses only es much energy as a 40‐watt bulb.” Gifford, manager of marketing research for the Wurlitzer Company, said: “The energy crisis meant that more people were staying at home and were thus becoming more family‐oriented. The Sounder sells for $395, about $200 less than Hammond's previous cheapest organ. Last year Hammond introduced the Sounder, an easyto‐play model with many automatic features made feasible only through the wide use of integrated circuitry. based in Deerfield, Ill., sold approximately $82‐million worth of organs in its fiscal year ended March 31, 1974, up from $64‐million the year before. Volkober, president of the Hammond Corporation, the nation's largest manufacturer of electronic organs, said, “Increasingly easy‐toplay features, lower prices, broadened distribution bases and more leisure time are probably the best reasons to explain the industry's explosive growth.” Why have electronic organs grown so popular? John A. In each of the 10 years before integrated circuitry was introduced on a large scale, organ sales hovered near 140,000 units.
Piano sales in 1973 came to 247,700 units and $239‐million. The 1973 sales of electronic organs represented almbst one‐quarter of the music industry's total sales of $1.5‐billion. This slower growth was attributed to manufacturers’ difficulties in obtaining electronic components.ĭollar volume continued its strong climb last year, reaching $359‐million, a 14 per cent advance over 1972's $314‐million. Unit sales in 1973 hit 202,000, a rise of 9 per cent.
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